Pohlads Drop “Twin Cities” From Name Of Auto Co.
Twin Cities Automotive, which is owned by the Pohlad Companies, is changing its name to “Carousel Motor Group” as it aims to expand beyond the Twin Cities in the coming years.
The Pohlad Companies represents a diverse portfolio of more than 25 businesses, spanning everything from the Minnesota Twins to car dealerships to commercial real estate developer United Properties.
The newly dubbed Carousel Motor Group owns and operates a dozen auto dealerships, including Audi Minneapolis, Audi St. Paul, BMW of Minnetonka, Chevrolet of Delano, Coon Rapids Chrysler, Inver Grove Hyundai, Mercedes-Benz of Maplewood, North Branch Chevrolet, Porsche of Minneapolis, Porsche of St. Paul, St. Cloud Hyundai, and Star West Motorsports. The business said the names of all of its dealerships will remain unchanged.
Carousel Motor Group said it plans to grow to 25 stores and $1 billion in annual revenue in the next five years—which would be up from its current $600 million in annual revenue and roughly double its current footprint.
“We think our new name is distinctive and memorable and will allow us to go and grow anywhere—a definite plus, since our goal is to double the size of our company,” President Jay Hulbert said in a statement. “The name Carousel Motor Group not only gives us the flexibility to expand into new geographic areas, but also into new manufacturer brands and even different vehicle categories.”
According to Tim Kraemer, the executive in charge of the branding initiative, the name is “a nod to our company’s past, the purchase of Carousel Audi and Porsche in 2012, while representing our aspirations for the future.”