Episode 134

“People think, oh, it’s just a catchy slogan. No. If marketing does it’s job, it’s what does your brand stand for and how do you buy things. If we do that really well, we’re the number one growth driver of a business.”

Margaret Murphy is the founder and CEO of Bold Orange, a Minneapolis-based marketing agency focused on customer experience, growth, acquisition, engagement, and retention. Her company frequently shows up on “best workplaces” lists and she herself has won numerous accolades for leadership.

She learned the ropes at Carlson Marketing Group, and co-founded Denali Marketing, which was acquired by Olson. At Olson, she served as president and chief operating officer. Following an “adult gap year,” Murphy started Bold Orange in 2018. Today, she leads a team of more than 120 serving clients such as Target, eBay, and CitiBank.

Murphy offers advice on mentorship, marketing, leadership and work culture.

“Action changes everything,” Murphy says. “If you have good ideas or a good thing the market needs, don’t keep talking about it. Make something happen. That’s entrepreneurial.”

Takeaways

Following our conversation with Murphy, we go back to the classroom with the University of St. Thomas Opus College of Business where Gino Giovannelli is a marketing professor. “I think grit is so undervalued,” he says. “That’s the biggest differentiator between people being successful and not.” Grit is tough to teach, but Giovannelli shares lessons in successful leadership approaches, which leads to quality work in marketing, or any other field. “It’s investing in the relationships.”