Kristin Shane is the founder of Fly Feet Running, a group fitness workout with two successful studios and national aspirations. Shane was part of team that led Target's disastrous expansion into Canada. She talks about how that failure set her up for success as an entrepreneur, the challenges of scaling a business, and the leadership lessons she's learned along the way.
Wednesday April 1, 2020
Kristin Shane is the founder and CEO of Fly Feet Running, a group fitness workout with two studios in the Twin Cities and hopes of going national. Launched in Minneapolis in 2016, Fly Feet is thriving in an increasingly crowded field, and Shane says she’s proud to be among the 2 percent of women-owned businesses to make it over the $1 million mark in annual revenue.
But she still has big hurdles to clear to achieve the goals she’s set for Fly Feet, and getting this far did not happen by chance.
Shane charts the experiences that led to starting her own business—from consulting for Accenture, to a stint in the Peace Corps, and an 11 year climb at Target, where she eventually landed as a vice president in the beauty division. Shane was part of the team that led Target’s disastrous expansion into Canada. She talks about what she learned from that failure, and how it set her up to become an entrepreneur. “All the ingredients are here for a personal disaster,” she recalls of her time in Canada. “And I’m not willing to let that happen.”
Shane takes us through the two years of work she did to plan Fly Feet Running before leaving Target. She talks about what it will take to get Fly Feet to the next level, and aspirations of her own.
After our conversation with Shane, we go Back to the Classroom with the University of St. Thomas. Alec Johnson, an associate professor in the Department of Entrepreneurship at the Opus College of Business, discusses the challenges facing startups after initial success—particularly in the competitive field of fitness. “She needs to grow or she’ll find herself shrinking as part of the overall industry,” Johnson says. “The journey keeps throwing entrepreneurs challenges and hurdles to get over.”