By All Means

a podcast by TCB

Fred Haberman

Fred Haberman

"I always relentlessly pursue the target." Serial entrepreneur Fred Haberman, founder of U.S. Pond Hockey Championships, Urban Organics and Freak Flag Organics, talks about balancing passions and profits.

By Allison Kaplan
Air Date: Tuesday October 29, 2019

Fred Haberman is co-founder and CEO of Haberman, a branding, advertising, and pr agency based in Minneapolis that counts Volvo, Organic Valley and Boston Scientific among its clients. But he’s also a social entrepreneur with a passion for organic foods, wellness, and the outdoors. He continues to launch other ventures, even while running his agency.
Haberman founded the U.S. Pond Hockey Championships and grew it into an annual event drawing well over 20,000 players and spectators from across the country. He also co-founded Urban Organics, one of only two USDA certified organic aquaponics facilities in the country, which was acquired by Pentair in 2017.

Currently, he is focusing on Freak Flag Organics, a line of flavorful condiments and sauces now sold online and through co-ops. “The idea is to be yourself in the world, and in the kitchen.” He says this is the brand he intends to focus on for the foreseeable future, but as you’ll hear, Haberman always has another idea.

“Starting a business is kind of like a disease. It’s not always the healthiest thing to be creating things. I cannot help myself.”

We talk about finding the right balance between passion and profits, working on things you believe in, building partnerships, and managing the instinct to spread himself to thin.

After that, we go Back to the Classroom with the University of St. Thomas Opus College of Business. Katherina Pattit is an associate professor of ethics and business law. For a serial entrepreneur, “the partnership piece is critical,” Pattit says. “When you have partners who understand the mission, you can work together for the benefit of each other’s strengths.”


Allison Kaplan

Allison Kaplan is editor-in-chief of Twin Cities Business.


Fred Haberman

Haberman agency co-founder and CEO

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