Local Newspapers See Boost in Circulation
Both the Minneapolis Star Tribune and the St. Paul Pioneer Press reported an increase in circulation for the six months that ended on March 31.
Citing recently released data from the Audit Bureau of Circulations (ABC), the Star Tribune said that its Sunday circulation increased by 0.6 percent to 496,039 copies-based on traditional methods for tracking circulation. Weekday circulation, meanwhile, rose 0.4 percent from the same period a year ago to 296,605 copies.
Publisher Mike Klingensmith noted that the increases occurred despite the fact that the newspaper is now charging higher prices than it did a year ago.
For its latest report, however, the ABC altered how it ranks the nation's largest newspapers; the organization now counts “total average circulation.”Newspapers can include “branded copies” in that tally, such as paid copies of sister publications.
The Star Tribune said that its total Sunday circulation grew to 516,134, including its 20,095 branded copies. Based on that figure, the newspaper ranked 10th on the list of largest newspapers based on Sunday circulation. It fell two spots to 17th based on total daily circulation.
Some papers added well over 100,000 to their circulation count with the accounting change, the Star Tribune said.
To view a ranking of the country's largest newspapers as published by the Poynter Institute, click here.
In the other twin city, the Star Tribune's main competitor, the Pioneer Press, also saw a jump in circulation-with Sunday circulation up 0.2 percent to 254,590 for the six-month period, based on traditional reporting methods. Its daily circulation increased 0.3 percent to 193,549 copies. The newspaper didn't report its “total average circulation” under the new rules.
The Wall Street Journal is the largest paper based on daily circulation (2,117,796 copies), while The New York Times leads based on Sunday circulation (1,339,462 copies).