Local Co.’s Toys Featured in McDonald’s Happy Meals

A line of products made by Minnetonka-based Blip Toys will be the featured girls' toys inside McDonald's Happy Meals for four weeks beginning on Friday.

Blip Toys may not be a familiar name, but millions of people across North America will become familiar with its products next month through a partnership with McDonald's.

The Minnetonka-based company's Squinkies toys will be the featured girls' toys in McDonald's Happy Meals for four weeks beginning on Friday.

Blip Toys and McDonald's have partnered to create 32 unique squishy toys made specifically for the Happy Meal promotion. There are four different themes for the toys-zoo, fantasy, pets, and ocean-which feature elephants, kittens, mermaids, and other creatures.

Blip Toys was established in 2000, and it specializes in high-volume toy concepts that appeal to both boys and girls. Its current product line includes Whimzy Pets, Zubber, Hair Balls, Zoom-O, and Friends Boutique, in addition to Squinkies-although it also produces toys under licenses that include Disney, Barbie, Hot Wheels, Marvel, and Nickelodeon, among others.

Oak Brook, Illinois-based McDonald's serves more than 26 million customers daily. It has 14,000 restaurants in the United States, nearly 90 percent of which are independently owned and operated.