Khloé Kardashian and Emma Gredes Inclusive Fashion Line Good American Coming to Mall of America
The Mall of America is keeping up with the Kardashians, and the body positivity movement, as later this spring, it will welcome a pop-up edition of Good American, the inclusive fashion brand created by KhloÃ© Kardashian and Emma Grede.
The store, an 1,800-square-foot space slated for Level 2 in the West wing of the mall, will be the first Good American pop-up in the Midwest.
“Good American has built a community and retail experience that empowers women and encourages body confidence – a powerful message and commitment that Mall of America resonates with,” says Ashley Hofmann, leasing manager of the Bloomington-based megamall. “We are thrilled to add Good American to our growing list of body inclusive brands.”
Inspired by a conversation between them about what it means to be a confident woman today, Grede and Kardashian created Good American in October 2016 as a response to the fashion market’s lack of attention paid to women who fit outside of traditional sizing structures. They designed Good American to offer trendy clothes that were “made to fit women,” instead of clothes that women were forced to fit into.
The brand offers dresses, bodysuits, activewear and apparel ranging in sizes between XS to 4XXL, and 00 to 24 across denim. (A 2016 study by the International Journal of Fashion Design, Technology and Education found the average jeans size for women was 16.)
Good American hit $1 million in sales on its first day of business, and has grown in product line and market presence ever since.
“At Good American we’re constantly exploring new ways to offer our customers an all-inclusive shopping experience and part of that is showing up in new places, giving our customers more opportunities to touch and feel product, and try on,” says Good American CEO and co-founder Emma Grede. “We're so excited to pop up at The Mall of America. It is truly an iconic location and the perfect place for us to meet all of our amazing Midwest customers, plus introduce the brand to new ones.”