Mark Greene

CEO, Fair Isaac Corporation
Mark Greene

Ninety percent of the United States’ 100 largest banks use Fair Isaac’s FICO score as their chief way to assess consumer creditworthiness. But banks will probably be making fewer loans of all kinds in 2009—and so probably won’t be as quick to sign up for FICO services. So it’s a good thing, Greene notes, that the Minneapolis-based company has other products to offer.

“This has always been a company with great people and clients, but we haven’t enjoyed great growth in top-line revenue and bottom-line earnings,” says Greene, who became the company’s CEO in 2007 after stints at IBM’s billion-dollar global banking unit and the Federal Reserve. “I’m going to use my background in large corporations to bring business process discipline to what we do.”

The company’s non–credit score segments are driving the majority of its revenue. Greene sees big potential in Fair Isaac’s analytical tools suite, which companies can use to predict customer behavior and design better business strategies.