Fitbit Inks Partnership Deal with Timberwolves, Lynx
Photo from video by Minnesota Timberwolves/Fitbit

Fitbit Inks Partnership Deal with Timberwolves, Lynx

The three-year deal will not only impact the players’ jerseys, but also the concession stands.

Popular fitness tracker device company, Fitbit, announced a partnership deal with the Minnesota Timberwolves, Lynx and the organization’s affiliate, the Iowa Wolves.
In the upcoming 2017-2018 season, players from the Timberwolves and Wolves basketball teams will sport the Fitbit logo on their jerseys. Players and staff will begin using the company’s devices and smartphone app to monitor their own activity.
Perhaps the most unique part of the Fitbit deal applies to hungry fans at the Target Center.
“The companies are working to integrate the new concessions menus into the food logging section of the Fitbit app, making it easier for fans to make more informed decisions about what to eat and track food consumed at games,” the organizations said in a joint release.
Tim Rosa, the senior vice president and chief marketing officer at San Francisco-based Fitbit, added that the company will work hand-in-hand with the Timberwolves to find more ways to tie its health and wellness technology to serve people in the community.
Fitbit cited Minnesota’s culture of activity as the reason it struck a deal with the basketball team. In Fitbit’s list of the Fittest Cities in 2017, Duluth ranked No. 1. In the year prior’s list, Minneapolis took the No. 2 spot.
“As a business we are taking a fresh look at technology and innovation, and partnering with a company that also values the importance of data and analytics,” Timberwolves and Lynx CEO Ethan Casson said of the three-year deal. “We look forward to working with Fitbit towards the common goal of improving organizational performance and serving the health and wellness of our communities.”
The deal makes Fitbit the team’s “Official Wearable” and “Official Sleep Tracker.” It also includes branding within the Timberwolves’ mobile app, on signage throughout Target Center and on team merchandise.