How can AI can help companies set prices more ethically?

Professor and James D. Watkins Chair in Marketing at the Carlson School of Management
Mark E. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, pricing as truces, pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen's work has been published in a broad array of scholarly journals and business press. He teaches undergraduates, MBAs, executives, and PhDs in courses on pricing strategy and marketing management, earning him numerous awards for teaching excellence at the Carlson School and recognition as an outstanding faculty member. Additionally, he serves as a consultant with companies in the medical, service, food, retail, and industrial markets.

The Carlson School of Management's 1st Tuesday Speaker Series began in 1992 to provide an opportunity for alumni and friends of the Carlson School to continue their management education. The 1st Tuesday Speaker Series features top executives addressing hot topics in business and leadership.

Held on the first Tuesday of every month at the McNamara Alumni Center, with a virtual participation option starting in the Fall 2021 season, the program attracts alumni and business leaders from throughout the corporate community and has become an attractive spot for professionals in the metropolitan area to network.