Learn how companies are standing up for what they believe in, or standing down when their brands-and their leaders-are in crisis.

Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

Agenda and Registration

• 7:00 to 8:00 a.m. - Check In
• 7:30 a.m. - Breakfast
• 8:00 to 9:30 a.m. - Presentation by Guest Speaker

Parking

Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.