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Brand Matters: Creating the #1 ad campaign in the world.

March 14, 2019 @ 7:30 am
Through
April 01, 2020 @ 12:00 am

Cost

Admission + Parking: $25

Directions

Location

3M Auditorium
Carlson School of Management University of Minnesota
321 19th Ave S Minneapolis MN 

Description

Join us to hear from Andrew Mackenzie, CMO at UnitedHealthcare and leader of the team responsible for the healthcare company's breakout comedy campaign. He'll be letting us in on the campaign's strategy, insights, failures, and - of course - wild success. 

7:30AM Breakfast 
8:00AM Program
9-9:30AM Q&A

Additional Details

Website: https://learning.umn.edu/portal/events/reg/participantTypeSelection.do?method=load&entityId=15723684