Creative Kidstuff Opens Baby Shop in Grand Ave. Store

The company is expanding its infant offerings through its new CK Baby Shop, an area within its St. Paul store that carries products for newborns.

Minneapolis-based toy-store chain Creative Kidstuff on Monday launched a new baby shop within its St. Paul store.

CK Baby Shop, which the company describes as a store within a store, is an area where shoppers can find merchandise for a baby’s first year, including cribs, strollers, high chairs, nursery décor and bedding, car seats, infant carriers, and diaper bags.

“We are thrilled to launch this new service,” Happi Olson, director of sales and marketing for Creative Kidstuff, said in a statement. “Finding all the right products for a new baby can seem overwhelming to say the least.”

Creative Kidstuff sells developmental and educational toys at its six locations, all of which are in Minnesota. Its St. Paul store is located at 1074 Grand Avenue.

The company’s CEO, Roberta Bonoff, told Twin Cities Business that the products found in the new baby shop are an expansion of the retailer’s current infant offerings, which include toys and baby-care products sold at all of the retailer’s locations. Infant products currently represent about 6 percent of the company’s total sales, and Bonoff said it is too early to tell how much that figure will increase given the new offerings. However, she said that the baby shop concept might be expanded to other locations if it takes off at the St. Paul store.

The CK Baby Shop is part of a remodel at the Grand Avenue store, which also involved adding a new play and party room that the store will rent out for birthdays and other events.

Creative Kidstuff was founded in 1982 as a single store in Minneapolis’ Linden Hills neighborhood. It has expanded considerably since then—and it has won numerous “Best Toy Store” awards. It has also been nominated by the Toy Industry Association as one of the top specialty toy stores in the United States.