Best Buy to Sell Toshiba’s Laptop for Kids
Best Buy Company, Inc., will be the exclusive retailer for a new Toshiba laptop designed for children.
Toshiba's digital products division, a unit of Irvine, California-based Toshiba America Information Systems, Inc., designed the laptop, called the Satellite L635 Kids' PC.
The company announced Thursday that the computer-Toshiba's first full-size laptop geared toward five to 10 year-old children-will be available exclusively at Best Buy beginning Sunday.
Richfield-based Best Buy collaborated with Toshiba on the design of the computer, which is based on responses from the retailer's “You Spoke, We Listened” program, as well as consumer feedback.
The laptop includes entertainment and education software, as well as an option for parents to filter and restrict its Web content. “People today expect well thought out laptop offerings customized to meet their expectations, and partnering with Toshiba makes it possible,” Best Buy said in a statement.
According to a Toshiba survey, technology is becoming increasingly popular with younger audiences-with about one in four parents reporting plans to buy a laptop for their school-aged children.
“The laptop has traditionally been a device conceived and built for adults, and devices currently being marketed to kids are either netbooks or toy-based computers,” Jeff Barney, vice president and general manager for Toshiba's digital division, said in a statement. “As a result of this collaboration with Best Buy, we have made a product that provides the right measure of fun and entertainment for children while meeting the computing needs and security concerns of their parents.”
The laptop comes pre-loaded with KidZui, an Internet browser made for children, and a “wipeable” keyboard to avoid messes. It features a 13.3-inch HD display, a built-in DVD drive, and a Webcam. Pre-installed entertainment includes two Disney movies and a LEGO Batman video game.
Toshiba's annual sales surpass $68 billion. Best Buy is Minnesota's third-largest public company based on its fiscal-year 2009 revenue, which totaled $45 billion. The company reported $49.7 billion in revenue for its most recently completed fiscal year.