Today’s event attendees expect more than a perfectly put-together agenda. They want a reason to put their phones down, join the conversation, and leave feeling like their time was well spent. From interactive experiences to venues designed for human connection, local Twin Cities event planners share fresh ideas for turning a meeting into something people actually look forward to—and remember long after the last session ends.

The New Rules of Engagement

How do you keep attendees engaged when so much is competing for their attention? The best events don’t leave it to chance. Whether you’re a venue or event planner, here are a few ways to create more meaningful engagement:

• A menu of add-ons that bring the fun. A DIY spice bar, a scavenger hunt, oversized lawn games for friendly competition, or classic karaoke all give attendees a reason to interact beyond the agenda.
• Create a setting that encourages movement. A layout that gets people circulating creates more opportunities for conversation than keeping everyone seated at a dinner table. Consider spreading food stations throughout the venue or moving guests to a new space for games or activities to keep the energy flowing.
• Lean into a theme. A good theme gives everyone something to rally around. Guests appreciate knowing what to expect, what to wear, and how to participate. Even if not everyone dives in, it offers a welcome break from the usual business casual routine.
• Give back together. A charitable component can be a powerful engagement driver. Whether it’s partnering with HandsOn Twin Cities for meal-packing opportunities, hosting a puppy party with a local animal rescue, or organizing a coat drive before winter, Twin Citians have shown that they value giving back. Giving your teams an opportunity to support the community together is a win-win.

Beyond the Agenda: Designing Events with Impact

Today’s executive meetings, retreats, and team events are expected to deliver far more than a polished agenda. Companies want gatherings that strengthen culture, spark ideas, and give people a reason to be fully present.

One of the biggest shifts we’re seeing is the move toward all-inclusive event experiences. Planners are increasingly looking for venues that support every part of the day in one place—main sessions, breakouts, networking, and banquets. This kind of flow reduces friction for attendees and allows organizers to build a more intentional experience from start to finish.

At the same time, atmosphere matters more than ever. Instead of gathering in a generic room, a memorable event should offer a distinct sense of place while still allowing room for personalization.

Spaces like the Waiting Room at Union Depot in St. Paul show how historic character and a blank canvas layout can work together, giving planners the freedom to design an environment that reflects their organization’s goals, brand, and culture.

Technology is also shaping how companies gather. Hybrid capabilities are no longer simply a convenience—they help organizations expand access, engage remote stakeholders, and extend the life of an event beyond the room through seamless audio, visual, and virtual integrations.

As corporate gatherings continue to evolve, the strongest venues will be those that combine efficiency, adaptability, and atmosphere. When events at a historic landmark like Union Depot feel effortless, attendees are free to focus on what matters most: connection, collaboration, and real shared momentum.