Kris Lindahl is one of the most recognizable business leaders in Minnesota.

From his iconic billboard campaign to his Guaranteed Cash Offer program, he’s built one of the largest real estate brands in the Midwest—and sparked plenty of conversation along the way.

In this episode of the Twin Cities Business Show, Kris sits down with Twin Cities Business to discuss how he built his personal brand, why he’s invested so heavily in marketing, and what he’s learned from nearly two decades in real estate.

We also dive into the future of the housing market, the rise of cash-offer programs, how his company manages a massive portfolio of homes, and why he believes affordability is the biggest challenge facing homebuyers today.

Topics include:

• The story behind Minnesota’s famous billboards
• Building a personal brand at scale
• How the Guaranteed Cash Offer program works
• Real estate market trends and housing affordability
• Entrepreneurship, growth, and leadership
• Handling criticism and staying focused
• The future of home buying and selling