Ty Menzies

Ty Menzies

CEO

Lift Brands

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Ty Menzies knew he was taking on a tough job when he stepped into the top spot of Chanhassen-based Lift Brands a few months into the coronavirus pandemic. But his vision for the company and dedication to his employees never faltered. Lift, the parent of global fitness chain Snap Fitness, maintained nearly all of its workforce throughout Covid-19, even as scores of peer companies furloughed or laid off staff. Menzies, who started his career in the fitness industry as a personal trainer, chalks that up to his “one team” approach—a strategy that gives all employees a voice. Now, the company is putting money into product development and technology to keep customers engaged even if they’re away from the gym.