It’s time once again to save ValueVision Media. Or Evine Live. Make that iMedia Brands. Tim Peterman, who had served as CFO and COO, started his second tour of duty at the long-struggling Eden Prairie-based TV shopping channel as CEO in May. (He previously served as CFO and COO.) Peterman quickly focused on rebranding. Evine Live became iMedia in July, then the Evine channel returned to the ShopHQ name. The company’s second quarter results saw the usual declining sales and a net loss, but there was a glimmer of hope, as iMedia Brands saw adjusted EBITDA earnings of $0.2 million for the quarter. Peterman is sharp and getting the numbers into better shape, but the road ahead is long and uncertain.