Sarah Fossen

Sarah Fossen

Director of marketing and experience

Rosedale Center

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Art installations, local food vendors, a drive-through haunted house, and a store and workshop dedicated to Midwestern makers: Rosedale Center has gone to great lengths to distinguish itself from other shopping malls. Fueling that strategy is Sarah Fossen, a new-fashioned marketing director who recognizes that relying on national retailers is not the way to draw crowds today. Fossen has persuaded startup brands built on avoiding malls to give Rosedale a try, and it’s working. “I’m going to spend 2021 continuing to reach out to strong, diverse leaders in the community and give them a platform via Rosedale,” Fossen says. “My personal goal is to partner with the most creative, entrepreneurial people in Minnesota and beyond.”