Rick Gomez, Executive vice president/chief marketing, digital, and strategy officer, Target Corp.

Rick Gomez

Executive vice president/chief marketing, digital, and strategy officer

Target Corp.

Categories

Year

Description

Rick Gomez started at Target in 2013 as senior vice president of brand and category marketing; in 2017 he was named CMO, and in 2019 he was tapped as head of Target’s e-commerce business and digital strategy. In the age of Covid-19 and the uncertainty ahead, it’s arguably one of the most important jobs at the company. His marketing mindset makes him well-suited to boosting digital sales. “Marketing is responsible for driving business results,” Gomez told Forbes. It’s tough to argue with the results. “So far this year, due to major changes in shopping behavior driven by Covid-19, our digital business is up by well over 150 percent,” says Gomez.