Pete Speranza

Pete Speranza


Wicked Foods




Plant-based foods are drawing more interest than ever. Edina-based Wicked Foods, doing business as Wicked Kitchen, is an emerging player. The packaged food company landed $14 million in financing in 2021. Pete Speranza, who co-founded General Mills’ venture arm 301 Inc., is leading its expansion. “Our mission is to reduce consumption of animal protein, which has a huge effect on our health [and] on the planet. At Wicked Kitchen, we have global ambitions to inspire people to eat more plants by giving them a culinary experience and variety that encourages them.”