LuAnn Via

President and CEO

Christopher & Banks




Christopher & Banks, a women’s apparel darling of the pre-recession era, had fallen on hard times when LuAnn Via arrived as CEO in 2012. Its stock had fallen to $1 per share, and core customers were fleeing. Via is fighting to right the ship, however, as she implements a strategy returning to C&B’s roots as a destination for middle-aged professional women seeking updated attire. The stock reached $11 this summer before soft traffic resulted in a third-quarter earnings warning.