Jude Bricker


Sun Country Airlines




Plucked by owner Marty Davis from Allegiant Air, Sun Country’s new CEO is the first pilot of the airline with industry experience in many years. He is charged with improving the airline’s modest profitability to help it better withstand the next industry downturn. He plans to move the airline to an a la carte pricing model with fewer free frills. There are also stated plans to reduce the airline’s reliance on MSP-based flying, though that’s been tried before with limited success. Sun Country is rather singular in the aviation industry in size and market position and many wonder how it continues to exist. Marty Davis expects Jude Bricker to make that case on the balance sheet more emphatically.