Greg Cunningham

Vice president, global inclusion & diversity

U.S. Bank

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Greg Cunningham’s elevation in 2016 to U.S. Bank’s corporate-wide vice president in charge of inclusion and diversity was a natural move, given his status as a high-profile black executive; since then, the bank has kicked off a multimillion-dollar multicultural marketing campaign. But it’s Cunningham’s skills as a marketing guru that are behind his latest achievement: the establishment of the U.S. Bank Possibilities Index. The new consumer survey seeks to identify its customers’ top concerns in their lives, data that’s used to develop brand strategies especially for underserved communities.