Destinee Shelby

Destinee Shelby


Baked Brand




It’s been a busy year for Destinee Shelby, a young Black entrepreneur who has no shortage of energy. Her own Baked Brand is an umbrella for a range of products and services including herbal tea, juice, custom cakes, catering, and more. Earlier this year she had the germ of an idea about selling Fair food since the Minnesota State Fair was canceled. That evolved into the Black Entrepreneur State Fair, which she envisioned as “something to uplift the Black community.” In October she debuted the Black Flea Market at Midtown Global Market in Minneapolis. The State Fair event will now be held annually; the flea market will convene monthly. As if that weren’t enough, she plans to open a Baked Brand retail outlet at Midtown in 2021.