Dale Nitschke knows the digital world; he spent eight years as president of Target.com. He founded Ovative/group during the Great Recession in 2009 because he saw a hole in the market for data and analytics to help clients improve digital marketing. His client list includes companies such as General Mills and Select Comfort. Today the company is recognized for both its strong growth and workplace culture. Based in Minneapolis’ North Loop, the company has been growing quickly. Ovative had revenue of $16.2 million in 2016, a 53 percent increase from the year before.