Chad Hetherington

Chad Hetherington


The Stable




Friends describe Chad Hetherington, co-founder of The Stable, as one of the most connected people in retail today, and this year’s dramatic swing to online shopping cemented his Minneapolis-based agency’s omnichannel approach to launching consumer goods, such as Quip, the direct-to-consumer oral health startup that caught fire in stores at Target. The Stable ended 2020 with two key acquisitions, RichContext, an Arkansas-based e-commerce company with proprietary social commerce technologies, and its local rival, veteran Minneapolis retail agency Jacobs Marketing. Now five years old, The Stable employs 200, with offices in Minneapolis; Seattle; Austin, Texas; and Bentonville, Arkansas.