Alfredo Martel, president and CEO of Meda

Alfredo Martel


Metropolitan Economic Development Association (MEDA)




Alfredo Martel’s resume includes corporate gigs at Famous Dave’s and Caribou Coffee. He was tapped a year ago to lead the nonprofit Minneapolis-based MEDA with a pledge to bring a business mindset to the organization, which provides loans and business consulting to minority entrepreneurs. Martel’s parents are Cuban; they fled to Puerto Rico, where he was born and raised. The double whammy of Covid-19 and social unrest have intensified MEDA’s work. “We had to immediately pivot to response mode. We’ve been knee-deep in PPP [Paycheck Protection Program] work,” says Martel. “The challenges of this year have accelerated our strategic plan.”