Target Redesigns Metro-Area Stores
More than 25 Target stores in the Twin Cities metro area have been redesigned in response to guest feedback, the Minneapolis-based retailer announced Wednesday.
The redesigned stores feature an open-market grocery layout, with a selection of fresh produce, fresh meat, and baked goods. The new layout also includes reinventions in several other areas throughout the store, including the beauty, home, shoes, and electronics departments.
The redesigns also include interactive displays and wider aisles to make guests' shopping experiences “easier and more enjoyable.”
“Target developed these concepts in response to guest feedback,” Annette Miller, senior vice president of merchandising at Target, said in a statement. “This is one of the many ways we're evolving our store design to deliver one-stop shopping and convenience for our guests.”
The beauty department redesign includes softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance.
Target's redesigned shoe department provides better product visibility and has enhanced guest comfort by adding more seating and mirrors. The electronics department has added an interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.
Target-which operates a retail segment and a credit-card segment-now serves customers at 1,743 stores in 49 states nationwide and on its Web site. It is Minnesota's second-largest public company based on its revenue, which totaled $65.4 billion in its most recently completed fiscal year.