Stratasys Buys Assets From Partner, Grows Overseas

Stratasys Buys Assets From Partner, Grows Overseas

MakerBot, which Stratasys bought last year, builds small desktop 3D printers and plans to expand its reach across Europe.

As Stratasys continues its domestic growth, the Eden Prairie-based company is also growing its European presence.
MakerBot, which Stratasys acquired for more than $400 million last year, announced recently that it’s launching “MakerBot Europe” in an effort to bring desktop 3D printing to every major European country. As part of the effort, MakerBot is acquiring certain assets of its Germany-based partner Hafner’s Buro, which has been a MakerBot reseller in Germany for several years.

While MakerBot said the European market has always been “robust” for the company, it said it has traditionally focused its sales and marketing efforts on the United States. The company said MakerBot Europe will encompass Austria, Belgium, Croatia, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, and other European countries.
“Germany has also long been the European hub for 3D printing as overall interest in 3D printing has grown throughout Europe,” Frank Alfano, chief revenue officer at MakerBot, said in a statement. “We have confidence that the area will continue to grow in dominance in the 3D printing arena.”

MakerBot said its existing European distributors and resellers will be assimilated into MakerBot Europe’s sales and marketing organization within six months.

“Hafner’s Buro in Stuttgart was chosen as the hub for MakerBot Europe due to their excellent performance record, enthusiasm for 3D printing and MakerBot products, and central location,” Alfano said. “We are excited to expand our reach and our mission to Europe to put a ‘MakerBot Replicator Desktop 3D Printer’ on the desk of every engineer, architect, and educator, and in every school and home.”
In July, MakerBot struck a deal with Home Depot, through which the retail chain started selling MakerBot 3D products at a dozen of its stores.
In our June cover story, Twin Cities Business took an in-depth look at Stratasys and the larger 3D printing industry, interviewing numerous experts about the possible applications and greater potential for the technology, which some believe could usher in the next industrial revolution.
And in our December “Interview Issue,” we sat down with Stratasys Chairman Scott Crump, who discussed his take on the future of the industry. Read the full Q&A here.