In 2018, Jenny Haag launched Rise, a Minneapolis-based management company that provides design and branding integration services for custom fabrication and construction projects. Since then, she has worked with four professional sports teams, as well as Ecolab, General Mills, Polaris, and Target, on new developments and venues. She has been retained to work on the 200-acre Viking Lakes development in Eagan.

Before founding Rise, Haag was senior manager of construction and partnerships for the Minnesota Vikings. She was an integral part of the Vikings’ design and construction teams.