Emily Pritchard founded Minneapolis social media marketing agency The Social Lights in 2011, the same year she graduated from college. While her peers were applying for internships, Pritchard leaned into her belief in the significance of social media and seized the opportunity to build her own agency. With a roster that includes Fortune 100 and 500 companies such as its longest-standing client, General Mills, The Social Lights grew its revenue by 87% and its staff by 70% between June 2021 and June 2022. Built on a decade-long foundation of proven results, the social-first agency is flourishing as digital connection moves to the forefront of modern marketing. In 2021, Pritchard led her team to gain 12 new clients, including Caribou Coffee, Cargill, Ecolab, and Massage Envy. In 2022, she’s added Principal Financial, Pentair, B&G Foods, and the Minnesota Twins as clients.