First Avenue, Ragstock Ring in Holiday Season with Ugly Sweater Collaboration
An unlikely team-up between First Avenue and clothing retailer Ragstock has resulted in something just in time for the holidays: ugly sweaters.
Two sweaters have come from the collaboration between the two Minneapolis entities. The more festive of the two (in red) will be exclusive to Twin Cities Ragstock stores beginning Wednesday, December 5, while a black version with a gold star on the elbow (representing Prince’s star on the exterior of First Avenue) will only be available on the music venue’s website and at The Depot Tavern next door starting Monday, December 3.
Ragstock’s e-commerce director Zach Nagle said the collaboration came from an interest to capitalize on the ever-popular ugly Christmas sweater trend.
“We’ve definitely noticed an uptick in bands releasing their own knits,” Nagle said in a statement. “With First Avenue being such a legendary venue, we thought they should have their own sweaters, too.”
Dayna Frank, the owner of First Avenue, also saw opportunity in Ragstock’s pitch to partner. “We love the idea of being able to share a piece of First Avenue with family and friends over the holidays,” she said in prepared remarks, “and we don’t take ourselves too seriously when it comes to our knitwear.”
At its 15 locations in Minnesota, Ragstock sells a variety of new and vintage clothing. Since its 1954 founding, the business has expanded beyond its home state. Today it boasts 38 retail stores in nine states.