Aaron Keller

Aaron Keller is co-founder and managing principal of Capsule, a Minneapolis branding agency.

Author’s archive

The Lies We Tell Ourselves

The Lies We Tell Ourselves

People are always asking business owners: What does it take to be a successful entrepreneur today? They want to know: How do you do it, day in and day out,
Entrepreneurship is Dangerous

Entrepreneurship is Dangerous

I was fortunate enough to do an informational interview with an entrepreneur in my senior year at the University of St. Thomas. It wasn’t for an entrepreneurship class, because I
From Mask Shame to Mask Fame

From Mask Shame to Mask Fame

Human interaction has new rules, which means immersive and educational experiences need to adapt. Masks are standard now and likely will be for the next few years until we achieve
A Love Letter to Mr. Covid-19

A Love Letter to Mr. Covid-19

Maybe you’ve heard of the concept: writing a love letter to your enemy or archrival for all they have given you. It isn’t easy to do while looking through the
The Economic Pandemic Is Next

The Economic Pandemic Is Next

Gov. Tim Walz, this is an open letter—er, blog post—written to make a case for starting the first phase of the opening process on or before May 4th. Someone let
Designing Conversations

Designing Conversations

If you dread networking, take this advice on how to make conversations more memorable and meaningful. It can work for your brand, too.