As the food truck craze continues in the Twin Cities, two entrepreneurs are repurposing the model for retail and starting a fashion truck.

The truck, called The Fashion Mobile, hit the road late last week to sell clothing at a festival in White Bear Lake, according to a blog post by Mpls.St.Paul magazine Senior Editor Allison Kaplan.

The Fashion Mobile was launched by David and Teresa Grim, who previously ran Doozie, a now-shuttered brick-and-mortar children’s store in Stillwater. They reportedly bought an old Star Tribune newspaper truck on Craigslist, painted the exterior, wallpapered the interior, and even installed a dressing room.

According to Kaplan, there’s also a mobile store called Uniquely Attainable, which has been circling the Twin Cities and selling home décor.

Click here to read more about the new mobile retailers in Kaplan’s blog post.