Where They’re Biting

Where They’re Biting

Colle & McVoy’s marketing work for the Recreational Boating & Fishing Foundation includes a new mobile Web site (takemefishing.org/mobile) that could come in handy for anyone out to enjoy the water this summer. A location-based search feature identifies nearby bodies of water and fishing holes and displays them on a map, along with fishing-related facilities close at hand—retailers, marinas, even restaurants that serve the shore lunch that got away. There’s also information on boating rules and emergency procedures, plus species descriptions and fishing tips.