Construction, as you likely know if you’ve tried to build a home or remodel an office in the last few years, has been facing a major labor shortage on top of supply chain issues. And the industry is lagging when it comes to adopting technology, says startup founder Tom Wolfe, whose latest company, SiteKick, is a virtual assistant for construction projects—tracking progress, budgets, workflow, and more. In “stealth mode” since 2017, SiteKick’s software has already been adopted by major players including Ryan Cos. and Mortenson, and 2024 will be the year the Minneapolis-based company starts to make some noise. “We’re targeting 5x revenue growth,” Wolfe says. “It’s an $11 trillion industry. There’s a lot of room to grow.”

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