Growing up in Fargo, Rosie Nestingen was accustomed to being the only Black person in the room. As the first Black Miss North Dakota, she spent a year traveling the state, talking about diversity and inclusion. “You build a lot of empathy for people and learn to give people grace,” she says of her formative experiences. “I got really good at building relationships.” Nestingen brings that perspective to Best Buy, where D&I isn’t in her title but is fundamental to her approach to internships, recruiting, hiring, and training—particularly with an eye toward getting young people into the pipeline. “Tech and accessibility to tech can be an equalizer,” she says.