Fallon and his ad agency put Minneapolis on the international advertising map. It was the hottest shop in town as the 20th century closed, and though it has lost some big accounts in the last decade, it remains a major force. So does Pat Fallon, who hasn’t rested on his considerable laurels. He’s still pushing for marketing ideas that become ingrained in pop culture—something that’s a bit harder to do in a fragmented media age. We’re still watching, though.