Nell Rueckl is the visionary soaking the Twin Cities in a new wave of wellness. As founder of Watershed Spa, housed in the historic Soap Factory-turned-Switch House, Rueckl brings global, ritual-based communal bathing and holistic wellness practices to town. With the flagship location already thriving, she’s now scaling the brand: Watershed will nearly double its original site’s footprint and open a second outpost in Minneapolis’ North Loop in early 2026. Her design-driven, inclusive philosophy transforms wellness from a personal practice into a collective sanctuary, establishing Rueckl not just as an innovator, but as a guiding force elevating self-care culture.