When Mall of America wanted to bring in local shopping for the holidays a few years ago, it called Mich Berthiaume to curate a market of Minnesota-made brands. She’s since become the go-to person for unique shopping experiences, from a City Center pop-up during the Super Bowl to the Gate 34 Experience at Target Field. Berthiaume sharpened her eye for up-and-coming makers—many of whom have opened stores of their own after participating in her markets—while working as vice president of sales for Faribault Woolen Mill. Want to shop local this holiday season? Follow Berthiaume—she’s curating an outdoor market for Keg & Case in St. Paul.