Mark Addicks

Senior vice president, chief marketing officer

General Mills

Description

Want to keep your top marketer extra-busy? Bring out 200 new products. That's what General Mills plans to do in its 2014 fiscal year, now underway. In his current position since 2007, Addicks has focused on a deep understanding of how his company's customers connect with its brands, beefing up digital marketing and tapping into consumers' growing ethic/racial diversity. He'll have a very full cereal bowl in the coming year.