In the early spring of 2017, Marcus Lemonis, best known as the struggling small-business reviver from his CNBC show The Profit, purchased one of Minnesota’s largest brick-and-mortar brands, Gander Mountain. Only a few months later, he double-dipped in the state’s retail scene, scooping up TheHouse.com, another all-things-outdoors company based in St. Paul. With a name change (to Gander Outdoors) and store count a fraction of the size (from 162 to about 60), Lemonis is set to spend more time in Minnesota in 2018 engineering Gander for long-term profitability.