Shortly after becoming COO of CaringBridge in 2014, Liwanag Ojala was named CEO. Ojala, whose background was in for-profit e-commerce, was tasked with setting a vision and executing a new strategy for CaringBridge, a nonprofit online platform connecting users with loved ones undergoing health issues. She’s done just that, helping grow the company’s customer base and nearly doubling the donor base. Ojala has expanded partnerships, including one with GoFundMe, and under her leadership CaringBridge has updated its app and launched a relationship with the U.S. Department of Veterans Affairs. Moving forward, Ojala will look to keep CaringBridge up to date amid changing health care expectations and an increasingly mobile-focused consumer climate.