"Labels elude us," Pierach says of his Minneapolis North Loop agency. Growth and noteworthy clients--including Marvin Windows, Newcastle Brown Ale, and Coca-Cola--have not. As an integrated marketing firm, Fast Horse will put together special events, PR compaigns, digital deliverables--just about anything that builds brands and buzz. Anything, that is, except traditional ads. Among its nontraditional tools is content marketing, embodied by Modern Midwest, on online magazine focused on modern furnishings and design. Modern Midwest is a labor of love for Pierach--and potentially the first of many such publications that will allow clients to tell their stories in more engaging and intimate ways. In 2014, Fast Horse will move into its stylish new North Loop stable designed by famed Duluth architect David Salmela.