Joe Swanson

Joe Swanson

Co-Owner

Bluefin Bay Family of Resorts

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Joe Swanson, a North Shore native, acquired the resort group in July with business partner Pipasu Soni. Covid-19 has devastated large swaths of the hospitality industry, but the three resorts that make up the Bluefin Bay Family in and around Lutsen and Tofte had a busy summer thanks to urban residents desperate to escape pandemic confinement. Bluefin Bay’s biggest challenge this winter is meeting guest demand while continuing to double down on service changes and health and safety protocols without normal staffing due to lack of overseas visa workers, says Swanson.