Joe Pohlad

Executive Vice President

Go96 Media




After spending several years learning the baseball business under Twins president Dave St. Peter, Bob Pohlad’s son Joe has moved over to a management role at the family’s growing media holdings, which include GO 96.3, BringMeTheNews and the newly purchased radio frequency at 95.3 FM. Insiders suspect the younger Pohlad will eventually land back on the baseball side of the family businesses, but they credit him for leading the move to 96.3’s more youth-oriented programming and await the synergies he is able to develop with an audience that baseball and radio have been hard–pressed to lock down.