Jim D’Aquila






If you want to look beyond the “Uber of this” headline and see where lifestyle trends are actually heading, watch Jim D’Aquila. A longtime Minneapolis-based investment banker who has worked with large companies and small firms of his own creation, D’Aquila founded Rendersi in late 2017 to advise (or invest) in smaller, forward-thinking startups like Under Canvas, a travel service that creates luxury camping (“glamping”) experiences. “We don’t think in terms of industry,” D’Aquila says. “We think thematically. I’m focusing on the experiential economy: customization, retail, lodging, adventure-based activities. I’m looking for companies people don’t even know they need.”