Target's performance gets scrutiny both locally and nationally--in more than one sense, it's aways wearing a bull's-eye. In August, the discount retailer reporter lower second-quarter earning and offered a less-than-optimistic outlook for the rest of the year. Middle-class consumers are still cautious--incomes aren't rising, and the job picture remains uncertain. Steinhafel and his team clearly wish to see those consumers shopping more, but they also have another target they hope to hit in 2014: luring more customers into the company's new Canadian stores, whose opening numbers were disappointing.