After 18 years running crisis communications for Mall of America, preceded by 25 years in public relations and fundraising, colleagues might have expected Dan Jasper to hang it up. Instead, he invented a new role as the first official chronicler of the nation’s largest mall. Jasper is now writing books and co-hosting a podcast about the mall. He also designs and leads paid tours for corporate teams, tourists, and anyone with an interest in going behind the scenes and “learning from a successful entrepreneurial brand that also manages hundreds of other brands.” By mid-2024, he’ll launch an online learning platform that turns mall operations, from marketing to tourism, into classroom material for high school and college.

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